The team at OxDesign creates interesting stories, content and release schedules to post on your Blogs and Social Media sites. This increases awareness AND helps boost your SEO with Google and other top search engines. We bring it all together to pull new customers in to help build your business.
So, How Does it Work?
The graphic below explains how we:
1. Create Quality Content: Stories and images that generate interest, attract new customers and boost SEO.
2. Create a Schedule of Release and Social Outlets: Carefully plan timing and where stories are released.
3. Reach and Increase Audience: Reach current and prospective cutomers with interesting content and offers.
4. Gauge Response: Review user interaction with campaign and adjust if needed.
Place a priority on Social Media Marketing for your company and let us know what you'd like to accomplish. Call me at 336.339.5327 or email: firstname.lastname@example.org
1) Consider a Website revamp.
Although you may have already put in a great deal of time, effort, and resources to creating a Website, it may time to give it a facelift. It may have been a while since the last time you made sufficient changes to your homepage to account for marketing new products or services, or even rebranding your company.
Whatever the reason for your update, we can fulfill this resolution using our vast resources.
2) Focus on mobile.
2016 is going to be all about mobile. Smartphones and tablets are increasing in popularity by the day -- and we don't just mean in terms of sales. Consumers are using mobile devices more and more to conduct transactions, research brands, visit their favorite sites, and read and reply to emails.
So, if you're still under the impression that it's absolutely fine not to worry about optimizing your email campaigns and websites for mobile, it's time to modernize and make some headway in improving your mobile presence.
3) Make your website responsive.
While we're on the topic of mobile, this is as good a time as any to talk about responsive design. Making the look and functionality of your site the same on both desktops and mobile devices can go a long way in bringing in new visitors and leads and bettering your bottom line.
Given how relatively new the concept of responsive design is, we totally get it if you're not up to speed on exactly how to get your site fixed up properly. Give us a call to discuss your options.
3) Revitalize your content strategy.
Google's switch to sites that have quality content is in full swing and will continue to have a big impact on SEO.
Because of this, it may be smart to evaluate a variety of types of content that could work for your campaigns. You can determine what's best for your efforts in several ways -- chiefly, going over your analytics from the past several months and engaging in continual A/B testing. We can create interesting, useful stories along with a plan of release that will garner lots of interest from your target market.
4) Adjust your social and email strategies as needed.
Facebook, Twitter, LinkedIn, and Instagram are the undisputed kings of social.
While new, flashy social sites are bound to pop up over the course of the New Year, you'll first want to ensure you master these aforementioned platforms that have proven to bring substantial ROI for marketers worldwide before putting all of your eggs in a new-and-unproven social media basket.
In other words, we advise you resolve to fine-tune your prospecting on these sites before diverting efforts to the "next big thing."
Similarly, it may be wise to make one of your first priorities in 2016 to comb over your email marketing metrics to see what may need to be adapted or revised.
Call us to discuss your options.
Make 2016 a year of momentum with marketing ideas and
programs by OxDesign.
For today’s small business owner, allocating your resources is an valuable skill. Some tasks and projects you can handle in-house, while others require the assistance of an outside professional. When it comes to graphic, web design and social media, it can be easy to say, “I can do that myself.” And while a do-it-yourself approach may cut costs in the short term, it may not always be the most effective long-term solution for your business. But how do you know when it’s time to say, “I need this done for me?"
Your Time is Valuable, So Use it Wisely: As a small-business owner, your time is your greatest resource. How you use it may make the difference between success and failure. So when approaching a new task or project, one of the first questions you’ll need to ask yourself is, “How much time am I willing to commit to this?” The answer will help you decide whether to “Do it Yourself” or “Hire a Pro.”
For example, if designing and building a website for your business is something you feel skilled enough to do, but doing so would take time away from other essential tasks such as sales, new product launches, and customer service, it may be time to bring in a pro. Similarly, if you’ve sketched out some ideas for a new brand logo but don’t have the time needed to bring them to life—or id you just want a fresh perspective on the project—it might be best to contact a designer with both the experience and time to devote to the task. Yes, hiring a pro will cost money, but the time you save has value too, and your time might best be spent on other aspects of your business.
Experience Matters: Nobody likes to admit being out of their depth, least of all entrepreneurs. We like to believe that given the time we can accomplish anything. And to an extent that’s true. But it is also true that there is no substitute for experience. When you bring in an outside designer, you also bring in that person’s experience and the experience of their team. So if completing the task or project at hand means a steep learning curve, the cost-efficient answer may be to hire a pro. Chances are that an outside designer has worked on projects like yours before, which means he or she can anticipate some of the pitfalls that might catch you by surprise. They will also be well-versed in the tools and techniques the job requires. For example, the time to realize you need to make some costly software purchases is not when you’re halfway through a job. Unanticipated expenses can swallow up any savings that a DIY approach may have yielded.
Always Look Professional: In today’s competitive business environment, it’s essential to project an image of confidence, competence, skill, and professionalism. If you see graphic or web design that looks like a home brew, it probably is, and in most cases that’s a big caution to consumers. Even if your brand isn’t the largest in your field, chances are you want it to be—and that means having a visual presence that’s on par with the best in the business. When potential customers see your logo or visit your site for the first time, you want them to have complete confidence in your brand. So unless you have the design experience, skill, tools, and time to create that a completely professional web presence, it's time to bring in a pro.
Be Consistent: If there’s one cardinal rule in branding it is to remain consistent. As the public face of your business, your brand must be recognizable, unique, and consistent in whatever forum or format it appears—whether it’s on a billboard, on a laptop, or on the small screen of a smartphone. An outside designer can provide that sort of consistent brand presence. Experienced designers understand the value in maintaining a brand’s image and have the time to devote to details—like ensuring your brands color scheme is reflected everywhere it appears and that the tone and persona of your brand speak to the strengths of your business. Working with a pro can take some major stress off your shoulders when trying to maintain your brand’s consistency on a range of platforms.
Handling Social Media and SEO: These days, staying competitive means staying connected with customers in ways that are unique to the online environment. Having content that ranks highly in search engines and a strong presence in social media can be invaluable to reaching and maintaining customers. Before you take this on yourself, determine whether you have the time and marketing expertise to do it. If not, you may want to bring in a pro, at least to optimize your web copy, maintain your social media presence, and to drive traffic to your site.
For more information, call Matt Biagiotti at 336.339.5327 or email email@example.com.
As you may know, Google unveiled a new logo on September 1st. It’s all very crisp and clean and easy to scale up or down. The new style maintains its essential Google-ness: The color scheme, the white background. What’s different? The big changes are that the text is now flat and sans serif, written in a schoolbook-inspired typeface, Product Sans. Gone is the blue, standalone “G,” and in its place is a new “G” with all four of the Google colors.
This change comes as, industry-wide, tech’s focus shifts from desktop to mobile and beyond; what works just fine on a big computer screen doesn’t necessarily pop on a phone or tablet. That little “G” matters more than it ever did; it is the conduit through which anyone accessing Google on anything but a desktop will get to the site.
The overall effect is one of approachability and friendliness.
What do the design experts at OxDesign think of Google’s new look?
It’s a simple shift that keeps the brand intact. It’s not unlike the branding upgrades that we do for our clients. In today’s mobile friendly age, simplicity is the most effective way to brand a company.
Need an identity for your company of an overhaul of your existing look? Give us a call at 336.339.5327 or email the owner at firstname.lastname@example.org
A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many executives (maybe you?) still question the value of branding, especially at budget time.
Building brand equity takes a long-term commitment and consistent investments in intangibles like relationships and awareness. Because influence, affinity and advocacy can seem ethereal, it’s easier to allocate scarce financial resources to new equipment, facilities, hiring or technology.
Brand love is not something you can touch, hold or easily measure, but it does pay dividends just the same. Brand influence can differentiate your business from a host of competitors. The more passionate customers are about your brand, the greater the value gap between your business and others.
When one thinks of a brand, it’s commonly the LOGO. While this is a key element, there’s so much more to an established brand. It’s your colors, photos you use and the message you send out. Every word on a Web site, every social media post, and every document that goes out is part of your brand. With brand solidification and set standards, you can be sure your brand is ready to be loved.
Want to create some brand love? Call me direct at 336.339.5327. I can create a brand from scratch, like I've done for hundreds of local and national companies, or re-purpose your brand.