A strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many executives (maybe you?) still question the value of branding, especially at budget time.
Building brand equity takes a long-term commitment and consistent investments in intangibles like relationships and awareness. Because influence, affinity and advocacy can seem ethereal, it’s easier to allocate scarce financial resources to new equipment, facilities, hiring or technology.
Brand love is not something you can touch, hold or easily measure, but it does pay dividends just the same. Brand influence can differentiate your business from a host of competitors. The more passionate customers are about your brand, the greater the value gap between your business and others.
When one thinks of a brand, it’s commonly the LOGO. While this is a key element, there’s so much more to an established brand. It’s your colors, photos you use and the message you send out. Every word on a Web site, every social media post, and every document that goes out is part of your brand. With brand solidification and set standards, you can be sure your brand is ready to be loved.
Want to create some brand love? Call me direct at 336.339.5327. I can create a brand from scratch, like I've done for hundreds of local and national companies, or re-purpose your brand.