As you may know, Google unveiled a new logo on September 1st. It’s all very crisp and clean and easy to scale up or down. The new style maintains its essential Google-ness: The color scheme, the white background. What’s different? The big changes are that the text is now flat and sans serif, written in a schoolbook-inspired typeface, Product Sans. Gone is the blue, standalone “G,” and in its place is a new “G” with all four of the Google colors.
This change comes as, industry-wide, tech’s focus shifts from desktop to mobile and beyond; what works just fine on a big computer screen doesn’t necessarily pop on a phone or tablet. That little “G” matters more than it ever did; it is the conduit through which anyone accessing Google on anything but a desktop will get to the site.
The overall effect is one of approachability and friendliness.
What do the design experts at OxDesign think of Google’s new look?
It’s a simple shift that keeps the brand intact. It’s not unlike the branding upgrades that we do for our clients. In today’s mobile friendly age, simplicity is the most effective way to brand a company.
Need an identity for your company of an overhaul of your existing look? Give us a call at 336.339.5327 or email the owner at firstname.lastname@example.org