We have created and operate numerous Google AdWords campaings fo our clients. Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
OxDesign is a Google Partner
The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual Cost Per Click (CPC) will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception to this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click. AdWords bidding heavily penalizes advertisers who bid with low-quality scores. Conversely, those with high-quality Scores get higher ad ranks and lower CPC.
It's a great way to get in front of your audience, drive traffic to your website, and maintian your budget.
So, How Does it Work?
1. Create Dynamic Ad: Write and design an eye-catching ad within Google's perameters. 2. Create a List of Relevant "Keywords": These are the terms and phrases that, when people search, will display the ad. 3. Set Click Cost and Budget: Reach current an prospective cutomers with interesting content and offers. 4. Gauge Response and Make Adjustments: The dashboard (example below) allows us to closely monitor the campaign and make any adjustments. The campaign can be stopped at any time.